Beatriz Faria - Minalba Sparkling

MY ROLE

Freelance Packaging Designer

OVERVIEW

Minalba Sparkling is a legacy brand with a loyal following, but its visual identity had remained static since launch. As the market evolved towards vibrant, lifestyle-focused beverages, the brand risked feeling outdated to a younger demographic.

CAPABILITIES

Packaging | Logo Redesign

PHOTOGRAPHY

Matías Arapé Benaim

The goal of the Minalba Sparkling brand refresh project was to breathe new life into the brand, creating a youthful, dynamic, and enjoyable connection with consumers. This involved reimagining and updating the packaging and logo, both of which had remained untouched since the brand's launch. The challenge was to introduce contemporary and lively elements while retaining the core identity that consumers had come to recognize.

The initial phase involved refreshing the logo, focusing on eliminating the gap between both words. This was achieved by creating a stacked version where the words overlap, ensuring a more cohesive and integrated visual identity.

The result of the Minalba Sparkling brand refresh is a transformed product that not only appeals to a younger demographic but also has a more contemporary and sophisticated feel. The updated packaging and logo, along with the new stylized bottle, collectively contribute to a vibrant and cohesive visual identity. This project marks a significant step in revitalizing the brand, inviting consumers to embrace the Sparkling Side of Life with Minalba. 🫧

Fotografía: Matías Arapé Edición: Valeria Márquez

Label Design Construction

Photography: Matías Arapé

Before and After