MY ROLE
Freelance Packaging Designer | Winner of the contest "Design Christmas with Oreo" in Caracas, Venezuela. 2022.
OVERVIEW
Oreo has taken a bold step by incorporating its audience into the Christmas packaging design process. The concept I contributed was selected for Christmas 2022 in Venezuela. Each Oreo box was not just a treat for the taste buds but also a visually stunning celebration of the holidays.
CAPABILITIES
Packaging
PUBLISHED ⭐
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/8c60ec3f-633d-4e22-b95f-ffe012d7911c_rw_1200.gif?h=7bf6ffcf106f1e908921375be5eeed9f)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/55111387-26c6-415a-8697-76a29f1083e2_rw_1920.png?h=9f3dc391b2855477035b9ef1d4741dd2)
Embracing the charm of an ugly sweater, the entire box is adorned with a knitted texture.
To add a touch of holiday spirit, I designed a pattern in Adobe Illustrator, incorporating Oreos, milk glasses, and snowflakes. The outcome? A cozy, festive, and delightful Oreo box.
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/add111ec-3602-4833-95e5-8b16f3c7c4cb_rw_1200.gif?h=bcb05bc6765b2b86a1f85830c4b20452)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/8efcb252-1bee-488d-9c74-2ca23a76f55c_rw_1200.gif?h=fb2a73c6e48c3abeb4f059b1d61df692)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/718b9d10-d265-4c36-9030-5cb91f37f46a_rw_1920.jpg?h=58d45650cb92ba6706110ce9711bcda6)
To elevate the gifting experience, each box features a charming Oreo-shaped gift tag on top. This thoughtful detail allows the packaging to double as a perfect present, reinforcing the concept of 'This Christmas, we gift Oreo'
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/c8b25e8b-b8c7-4680-b0f5-5a119433e437_rw_1920.png?h=cab3ccbb25f3c2d79bba73ce2a59fd65)
To amplify the festive spirit, Oreo brought the pattern to life by creating actual ugly sweaters. As a special prize for a giveaway, lucky winners received these unique sweaters, showcasing the pattern I designed. I was fortunate enough to get one myself.
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/aeb4c787-fa9f-4640-8f04-53ceab054eb5_rw_1920.png?h=80d874f6817334560b5dc45cebd4d881)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/d6009589-3a1d-4874-83a9-c186921e15b8_rw_1920.jpg?h=5e3f16e22adcbba3fe2671c1356930fb)
"Esta Navidad Se Regala Oreo" = This Christmas, we gift Oreo.
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/c57bca42-e5af-4e54-b735-dfafe8b9a5fa_rw_1200.jpg?h=4d1f8e3b07b68d428f4787ca481b7333)