MY ROLE
Freelance Brand Designer.
OVERVIEW
Originally started in 2018 providing products for instant grilling. Vaka offers high-quality vacuum-packed grilling products and a Grill Food Truck service for those who prefer not to grill themselves. Embracing the grill's fiery dance, I created a bold visual identity that embodies Vaka's commitment to prime-quality meat and grill products.
CAPABILITIES
Brand Visual Identity | Brand Strategy | Packaging | Creative Writing
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/e7a3460f-b41a-4e2d-a479-f531393446e7_rw_1920.gif?h=b2defc89ad700b164bca90d24eb328c2)
To meet their needs for a responsive and versatile logo, I created an intriguing concept that allows the logo to adapt to several strategic shapes. The wavy design element adds a visual representation of the flame from a grill, enhancing the brand's connection to its core offerings.
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/0ed7b4dd-0578-43c6-bd00-b920196f13c1_rw_1920.gif?h=345e6400f2389cb9cfb50a182259dd87)
Sketches
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/2cd1c601-6f16-4ba5-b9f6-08886714ce78_rw_1200.png?h=03ec79e6255e3d466e914c42733528ea)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/c605883c-59b4-44a9-990e-982fe59982f2_rw_1920.png?h=f70f755d7ba326cb9ea082b3227b0f7b)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/39477c05-6229-49de-b779-298957e4c79f_rw_3840.png?h=6c4486e038e954a018e653629e2851d9)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/c3c005a5-db30-4122-b867-3213dd177101_rw_1920.png?h=f9cb425258447b0f84e5d504adc29fd4)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/9ca12043-b33d-47f0-98ab-238eef59af34_rw_1920.jpg?h=3f5b0a4cc8426c60d7585283d48cf2e8)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/b4804312-23fd-4066-9aa4-8f74c5ed3e58_rw_3840.png?h=ad13b3f3226c01b577a5137e0a6ba3c1)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/fef9d609-f6b2-4b8b-80f2-de432b17ef91_rw_1920.png?h=f1b65f46938531a794398f1b6728eddc)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/3e0f1ba5-da9c-422a-b8de-518804e307d8_rw_1920.png?h=66fd1ee526f1e1ca8dbe78844059627a)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/2c88cea1-6854-41df-ad7b-0dd639bf1a2a_rw_1920.png?h=f90c8f40f41b133dfa6edf7aa9e4f169)
Business Cards
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/d187aec8-9f63-4621-b288-196a62e9ce9b_rw_1200.gif?h=07ed1efd07c004431dc1cea8685cc952)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/ae3891f2-2a9c-4d0f-bd4d-57da69d4956a_rw_1920.png?h=d677d177bdeac36ff649942fc1eff531)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/e3bd2646-a2db-40fb-b1f1-4ab381ca7740_rw_1920.png?h=f9b0fc92b7f390496ca73463b20e3cd8)
![](https://cdn.myportfolio.com/db81da21-bb5d-4776-8fae-75f746c3a0fb/9af0d973-2876-4c92-a733-aa4405395854_rw_3840.png?h=2e5f7263d5968302f985ec21cde57e35)